The intense nature of the lawyer's schedule does not allow for frivolous speaking programs, but.... speaking before groups who are either likely to retain the lawyer or refer others to retain the lawyer is of great value.

For that reason, speaking platforms for attorneys must involve selecting the platform carefully, proposing programs to groups that are reasonably certain to be well attended, and ensuring to the best degree possible that those who attend are the right targeted group.

When considering whether or not to devote valuable time preparing and presenting, be sure that the people in the room are the same ones who are most likely to be sitting in your conference room, signing a retainer agreement.