Writing for the press, even the legal press, requires a different approach than legal writing. For many clients, I translate complex legal writing into content that can be easily understood by the layperson. Non-legal editors appreciate receiving content that they can quickly grasp and use.

Law firms use a wide variety of marketing materials, from glossy four-color brochures to simple four page newsletters. Whatever the material, the one constant must be fine writing, clear and professionally polished prose that does not get swept up into a storm of legal jargon or trendy buzz words.

An authentic voice, one that accurately reflects the culture of the firm, will always speak clearly to your audience.