Law Marketing &
Law Publicity
Perspectives & Process

I still get excited when an editor responds to a pitch and asks if a client can be interviewed or would like to write an article. It's proof that the process of public relations works. And when clients call to tell me that prospective customers contacted them after seeing a newsletter, I'm thrilled that my work is helping them build their practice. It's not always easy - but the results have a significant impact.

To succeed, public relations and marketing plans must be intelligently thought out, targeted to the right person in the right media, and positioned in a way that serves both the reporter and the client. When the timing, positioning and substance are all correct, the synergy works and coverage results.

A publicist who guarantees you coverage is at best an optimist. Competiton for media coverage is tough. But when it succeeds, a public relations campaign will generate results, building name recognition, establishing credibility and achieving the sub-text of all public relations programs: an unstated, third party endorsement of credibility and authority from the media.

Remember, if your message is to be heard in the continuum of news that has become our culture's dominating media, it must be repeated on a regular basis over an extended period of time.

  Shari L. Peyser
Phone 631.595.7150
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