Law Marketing &
Law Publicity |
|
Corporate Overview
Public relations and marketing programs are a necessity for law firms in an increasingly competitive environment. I work closely with partners, bridging the gap between a full-time in-house marketing director and an outside public relations agency, to help meet and exceed marketing goals with an intelligent approach to communication.
Services for law firms vary based on practice areas and needs. Ongoing programs involve website development and upkeep, media relations, capabilities brochures, information kits, newsletters, legal advisories, direct mail, lead generation tracking and more. Projects include media relations for specific cases, website copy, collateral materials and strategic planning.
For firms engaged in high-profile litigation, crafting messages and maintaining a focus on key points are an important part of the communication process.
After thirteen years of running this practice, I continue to believe that a solo practitioner can provide high-quality public relations and marketing services, working with budgets that make sense for small law firms. |